Secrets in Medical Device Sales™
Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.
Episodes
136 episodes
The Skill No One Taught You: How Elite Physicians Actually Read Clinical Data
You think your data is impressive but is it actually landing or turning physicians off?Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinica...
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32:29
Ghosted in the O.R.: When Your Surgeon Goes Silent
One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened?Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your produc...
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24:20
Is Your Next Win Costing You More Than You Think?
Could the quiet erosion of your accounts be happening because you've shifted your focus away from your foundation, despite your continued high level of effort?Lisa and Cindy unpack one of the most common struggles in medical device sales...
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24:58
Comp Plans Decoded: What Top Earners Know That You Don’t
Ever feel crushed by your comp plan and quota?Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” targe...
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33:02
No One Trains You For This
What do you do when two top physicians both expect your full attention and neither wants to share?Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burni...
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26:15
What to do When the Room Pushes Back
You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation.On this second episode of the new year 2026, Lisa and Cindy break down why...
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27:09
The Anatomy of a Powerful, Professional Apology
Ever wondered if apologizing could actually boost your credibility instead of showing weakness?In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters mor...
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27:03
The Answers You’ve Been Chasing All Year
Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone.In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, h...
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25:28
The Weight You are Meant to Carry - Part Two of the Series
Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it?In this episode, Lisa and Cindy break down the truth high performers often miss:...
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21:34
The Five Seconds That Define You
Ever felt the spotlight on you, and your brain just… freezes?In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?”From the OR to the boardroom, they un...
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23:35
The REPS Who Play Chess Not Checkers
What separates top reps from the rest? It’s not just skill, it's how they think.In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset...
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27:31
The Best Thanksgiving Recipe: A Dash of Gratitude, A Heavy Scoop of GRIT
Happy Thanksgiving from the Girls of Grit!Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unn...
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24:35
The Unseen Habit of High Performers
Ever wonder why some reps crush their goals and then struggle to repeat their success?In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up,...
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34:00
From Stuck to Unstoppable: Becoming Procrastination Proof
Are you ready to be unstuck and unstoppable?In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward.They break down...
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26:40
The Resume Hack That Gets Results Every Time with Claire Davis, Founder of “Traction Resume”
Grit looks like THIS.In this Spotlight Series episode of Secrets in Medical Device Sales, Lisa and Cindy sit down with Claire Davis, founder of Traction Resume, to talk about turning career setbacks into success stories. After surviving ...
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38:02
Stop Spinning, Start Winning — The Strategy You’re Missing
What if the reason you’re not hitting your goals has nothing to do with your effort? In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales.Inspired by Cindy’s ...
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27:01
Meet the Visionary Changing the Game for Medical Device Reps with Kendy Elmore
What happens when women stop waiting for a seat at the table and build their own?In this episode, Lisa and Cindy sit down with Kendy Elmore, founder of The Lobby Network, to talk about what it really takes to build a movement that empowe...
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34:16
The Secret Skill That Separates Good Reps From Great Ones
Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time?In this episode, Lisa and Cindy break down the art o...
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22:24
Doing the Hard Things: How She Leads, Balances and Breaks Barriers with Erin Kagan
Ever made a mistake so big you thought it would define you?Erin Kagan has been on the softball field and in her career and she’s proof that setbacks can fuel the ultimate comeback.Lisa and Cindy sit down with Erin, now Manager of ...
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25:40
Drain or Gain: Hidden Opportunities-Stop Letting Them Slip Away
Ever wonder why some reps skyrocket while others just coast? It’s all in how you use the resources at your fingertips.In this episode, Lisa and Cindy break down the difference between reps who drain resources and those who leverage them ...
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28:02
Why Time of Day Changes Everything in Sales
What’s the difference between a 3 a.m. case and a 7 a.m. case? Everything. And yet… nothing at all.In this episode, Lisa and Cindy pull back the curtain on one of the biggest secrets in medical device sales: success in the OR isn’t about...
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28:24
The Silent Killer of Sales Careers
Ever catch yourself saying, “Just this once”?Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum. In this episode, they share a raw, real talk about why co...
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26:31
Standing Still Without Falling Behind
Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave?Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align. They share candid stories of bu...
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24:16
How to Lose Trust in 30 Seconds (and How to Avoid It)
Ever been tempted to drop a big client name or repeat something you only half-heard from leadership? One slip like that can cost you trust in 30 seconds flat.In this episode, Lisa and Cindy break down a real-life sales story that proves ...
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23:39